GM brings you the most comprehensive digital marketing platform available... and the people to back it up.
GM has partnered with Cobalt to create a carefully assembled, effective digital marketing platform. The iMR Digital Marketing Package includes industry leading Websites, Paid Search Marketing, DMA Landing Pages, and Lead Delivery. In addition, optional ProCare services give you an assigned Advocate that serves as your personal consultant to help you make the most of your iMR Digital Marketing Package.
Are you taking advantage of every iMR Package feature? Learn more below.
Websites 
Your GM Dealer Website turns site visitors into qualified leads and buyers. Fully integrated with GM digital marketing, your Dealer Website includes package components that effectively promote your dealership, vehicles, and services.
Paid Search
84% of shoppers go to the internet to research cars. GM ensures they find you with effective Paid Search marketing. GM bids on a select set of keywords for you that send consumers to DMA landing pages or directly to your Dealer Website.
DMA Landing Pages
Generate even more leads than your GM Dealer Website alone with local, DMA Landing Pages. GM Paid Search marketing sends local consumers to DMA Landing Pages, providing an additional path to finding your dealership online.
OneSource Lead Delivery
GM OneSource identifies a variety of lead types so they can be routed more appropriately to your dealership. This unique monthly service is now provided free of charge as part of the GM iMR Digital Marketing Package (a $149/month value).
ProCare
ProCare Advocates are an extension of your team that help you manage your website and ensure your content is always up-to-date, fresh, and effective. Let your ProCare Advocate do the work while you drive the sales and service.
Additional Options
GM has made a significant start to your digital marketing program - but don't stop there. With enhancements like PowerSite, Owner Marketing and PowerSearch, you can create a fully integrated digital marketing package to drive even more leads to your sales and service departments.
Want to see additional options? See More